How Long Should a Blog Post Be?

by Oksana Kosachenko
Grey bricks wall in the street

The answer is simple: it depends. According to backlinko and searchenginejournal content length is not a ranking factor. This means that adding more words to your article won’t improve its performance in Google. However, this isn’t as simple as it may seem. 

The proper length should be more than the minimum and less than the maximum in the Top 10 results. If your article is too short it won’t cover all of the nuances that your competitors have mentioned. On the other hand, writing too long an article might mean watery texts that include lots of unnecessary information.  

Surferseo is one of the tools that analyses the TOP 10 results and counts the minimum and maximum length. Once you define your keywords you can see your competitors within regards to their content quality in surferseo, using the SERP analyser tab. This feature helps you understand how long the content should be. However, adding or removing fragments from already published texts can boost content performance. Use the Audit tab and see what your content length is, and adjust it to the proper length.

Preparing lengthy pieces of content does not mean your post will be ranked high. As of today, search intent remains one of the main ranking factors, and if you use mixed search intent or funnel stages, then an even higher number of words won’t improve positions and does not guarantee better results.

If you want to have access to the results of my tests, with more detailed insight, check my group in Ko-Fi.

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