Can a Blogger Run a Business Without Expensive Platforms?

by XeniaKo
A laptop, mobile phone, and a cacti on pink desk

Nowadays, blogging is becoming more popular and you can come across many successful stories of professional transformation. Although most bloggers do not usually reveal all of the nuances (so called before and after) that might be crucial for others to make a decision. That is why many beginners are really surprised when they discover that running a blog requires (significant) investment of money and time.

Of course, you can start blogging on a free platform without buying any courses and instruments, as there are many free courses on the Internet and free instruments. However, blogging is a business like any other and needs its own strategy. Just an example: you want to  write a blog post about IPX, but how can you know that you need to avoid this topic, particularly in the case of a new blog with low trust. Although the topic has potentially high organic traffic, it will be difficult to reach TOP for new blogs. Writing articles without strategy will lead you nowhere, and you will probably feel frustration quite soon.

Difficulty score in Ahrefs platform

Many instruments might be a significant expenditure in your budget, particularly in the beginning of your journey. Ahrefs starts from $99 monthly, but  you cannot grow your online business without such tools. So be ready to invest in other platforms such as Linkdetox that is an amazing tool that big sites need to take care of their backlink profile. The price of such tools starts from 2,000 Euros and can even be over 16,000 Euros annually.

The bigger your business grows, the more tools and platforms you will need. Although messaging platforms (IPX Network) might sound unknown for you at this moment, you will probably be searching for such solutions in the near future. IPX networks help build smart connections between millions of people and their devices. IPX is a really practical solution for the industry and provides global connections in a safe way.

So, if you plan to start blogging, decide on your strategy and budget first. Answer questions such as whether your knowledge (SEO, social media, and technical aspects) is at least good enough to start blogging, whether or not you see the difference between a 404 page and redirect 301, you know what canonical means and when it should be used.

If you think that running a blog is only about writing, you are simply wrong. First, find a good course on blogging that covers all of the basic things that will be your investment. Check out all of the necessary tools to run your blog strategically, some of them have free trials or free limited access. While you will be working on your blog growth (depending on where your targeted audience is) also use free tools to drive traffic to your site such as Pinterest (an excellent course by Anastasia and her YouTube channel)  or by any other social media. When traffic to your blog will be increasing, think about traffic monetisation (I am very happy with Monetizer,  their tech support is the best!) and also what other tools you will need to invest in to boost your business.

To be successful in every business, you need a detailed plan and strategy. Otherwise, you will be surprised why traffic to your blog does not grow at all while you usually post twice a week. If you are not willing to learn and invest your money and time, a 9 to 5 position might be a better solution for you.



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