The authors of Blue Ocean Strategy are Kim Chan and Rene Moborn, and their book, first published in 2005, became a bestseller and must read for every marketer, director or manager. Exploring over 30 industries, the authors of the blue ocean strategy focused on identifying common factors that give companies the opportunity to escape from fierce competition and find areas where there are no competitors at all and there is the big potential for growth. Chan Kim and Rene Moborn named niches with a high concentration of competition red oceans, and niches without competitors – blue oceans.
If you run a blog, you know that appealing content with high quality pictures can work wonders. In some cases a picture can attract attention and encourage readers to share the content. However, you do not always need to use paid photos as you can find high-resolution free photos for your blog.
A few days ago I came across a reposted CNBS article (Finance Solutions FB profile) saying that over 70% of Americans can’t pay their debts or credit cards this year. It might seem that in an era of an unlimited number of financial advisors, constantly launching more profitable financial solutions with unlimited opportunities, thanks to the Internet, it should not be so difficult to create the life you want to live.
If you run a blog because you want to get extra money or turn it into a six-figure business, then monetization of traffic is probably one of your goals. There are various ways of earning from blogs that are more or less profitable, and they depend on what niche you are in, how much traffic your blog generates, and how much time you spend on educating yourself and testing new solutions. Without any doubt, displaying ads from platforms such as Mediavine, Google Adsense, and Monumetric are good ways to get some passive income for many bloggers.
If you want to be successful in a particular area, then each of your activities –even running a blog –should be treated as a business. Of course, nobody is ideal, and even Top businessmen experience ups and downs. These days it is easier to be successful online or offline, you don’t even need to visit libraries as most materials can be found online, and they are free.
Writing engaging content for blogs might seem to be an easy task, particularly if you are a beginner. You might think that if you share your knowledge in the field you are an expert in, or at least have done detailed research, it is easy to write an article as everyone wrote essays while at school. However, only not a small part of your content will be shared by your readers or even reach Top positions in Google and will be generating traffic.
Being involved with digital marketing for over 7 years, I have observed various strategies designed to boost projects and traffic. But one thing is certain: relying only on one channel is risky, and can end badly if an algorithm changes.
Once a blog post is published, many bloggers and companies limit themselves to promoting content. Sometime after many forget about posts that were published 6 months ago, unless articles generate massive traffic.
You have probably read that if you wish to run your blog successfully, you will need SEO. If you think Yoast plugin is the best solution, you are wrong.
I have been blogging for a couple of years, and I have had my ups and downs, as every blogger likely does. In any case I am very thankful for all of the lessons life has taught me.