In October 2019, Google announced a new update called Bert, as it strives to understand searches, conversational language, context and its nuances. In this post I will be concentrating on two ways to find and incorporate NLP words into your website or post, but If you want to know more about Bert and Natural Language Processing, go to these in-depth articles:
How Is NLP Changing The Way We do On-Page SEO in 2020 By Surferseo
What Is Natural Language Processing and What Does It Mean for SEO By Seo Butler
If you are a novice to the NLP approach, one of the first questions you would probably want to know the answer to is: “Do you need to introduce NLP keywords into your website or texts?” The answer is “Yes”, if you want your webpage to rank high, as you need to not only consider using proper keywords, but also use other relevant words that help Google understand the context and nuances.
A while ago I optimised 4 texts for Google (Russia) adding only NLP words, and got better results than I expected to get. All keywords have improved their positions, and some of them reached the Top 10 results. Since then, I use NLP words in all of my texts, and also optimise old content that was created before the Bert algorithm. Let’s dive in to look into 2 ways you can find NLP words.
Google’s Natural Language API demo
Lets assume you will be writing about how to feed a kitten. All you need to do is insert the keyword into the Google search box
copy and paste texts from the first, let’s say, five websites into the box on the Google Natural language site
Then choose the most relevant phrases such as amount, options, kittens, etc, and incorporate them in your content.
The advantage of this approach is that it is free and simple, all you need is to invest your time. The drawbacks are that you do not know how many times you will need to use keywords in your text, and in case of big pieces of content the analysis of 5-7 websites will take some time. However, it’s better to go this route than to not implement NLP words at all.
I discovered Surferseo not long ago, and it’s probably one of the youngest tools in the market. Nowadays, I use them while creating all of my content for blogs. I like their user-friendly and well-structured data that I need combined with a variety of filters. It’s very simple to find NLP, all you need is to use the Serp feature and click on the Audit Icon.
Surferseo analyses sites that are in top positions, and you will get a full list of NLP words with recommended frequency for their usage. While it seems quite natural to use some keywords , you might not expect that Google considers other keywords important for the niche. In the case of cat sympathy cards, such words are “co-worker “ or “email address“ that I would not have used in the text if I did not use surferseo.
Creating content takes time, and sometimes you need to spend long hours to produce a high quality piece that won’t probably generate any traffic as the post is not optimised according to the current requirements of Google. I can understand the frustration of many content creators who invest money and resources and get poor results, if any. Surferseo saves your time, boosts chances that your content will reach TOP positions and will attract users from organic search.
The trial version is only $1, and it’s worth every dollar you will invest in the tool. Website: surferseo.com
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