IT and e-commerce are one of the most dynamic niches in today’s world. It is all about our comfort, more affordable prices and greater choice. Banks are probably one of the businesses that might not realise the potential of high-tech solutions. People who shop online in various online shops, travel to different countries, or make international payments will probably understand what I mean – additional, and more often than not huge costs for clients.
I have been blogging for a couple of years, and I have had my ups and downs, as every blogger likely does. In any case I am very thankful for all of the lessons life has taught me.
I started my professional career as a teacher, and a few years later life gave me a second chance. Online marketing is a fast changing environment, and if you start your digital career today, you probably don’t remember the times when keywords were one of the main ranking factors.
If you are reading this article, you are probably trying to decide whether or not you should start blogging. Although I know many people who have turned blogging into a full-time business, a few friends of mine, who have been involved with SEO professionally for over 5 years, do not run their blogs at all. They have either never created a draft for a blog post or did it once, and their plans went right out the window.
Keyword difficulty is a parameter that you should understand if you wish to increase traffic to your blog, and do not want to spend a lot of time on outreach or link building.
When I set up my blog last year, I had been doing SEO for 5 years. My blog was almost perfectly optimised, I analysed and used relevant keywords, and used the correct title and descriptions. I know that a new website with low domain authority has no chance to compete with older sites that have high domain authority and a good linking profile. My first mistake was that I relied mainly on SEO and ignored the power of Pinterest, although I stumbled upon blog posts praising this platform. A few months later, I wasn’t satisfied with the results saying what organic traffic I received, and I made the decision to launch a site in another niche.